Reaches Agreements with DigitalRodeo.com and AristoWorks



(London, England / Nashville, TN): March 3, 2008: Now Play It, the award-winning* digital music tutorial service, is pleased to announce that it will be bolstering its offering to include top country music artists and partnerships on nowplayit.com for 2008.

Following a well-received presentation for the Country Music Association, Now Play It's creator, Ant Cauchi, was inspired to bring both the passion and skill of country musicians to this new digital platform to make learning country music accessible and mainstream for everyone worldwide.

Country Music has often been seen as a follower in the digital space, but with this unique move, Country Music will take a lead on others in helping to both generate new revenue streams for its artist and also a new more interactive experience for its consumers worldwide

For launch, Now Play It has also agreed to an exclusive content partnership with Digital Rodeo.com to distribute preview video content and news from the service to the country music community of fans.

As the globally acclaimed and leading music tutorial service of its kind, Now Play It is a fresh and instant way to learn how to play your favorite songs directly from the artists themselves. This move aims to bolster Now Play It's already impressive roster of international artists who include Sir Paul McCartney, KT Tunstall, Plain White T's, The Dandy Warhols, Blur, Supergrass and many more.

Each lesson serves as a masterclass and teaches budding musicians how to play guitar, bass, keyboards and drums. Not only does each artist take you through the chords and any other musical techniques needed to play each track but they also provide an insight into the inspiration and stories behind their songwriting.

Full tutorials range between 20-40 minutes and feature a masterclass with the artist, a recap of all the chords and their official music video with accompanying chords/tablature. Tutorials can be downloaded for a small fee to view on the user's home computer, video iPod or mobile device.

Ant Cauchi, Director, Now Play It said: "We are so excited to be working with so many amazing musicians, helping to get them and their music closer to worldwide fans in this unique & interactive way, and its great for Country Music to be leading the way in doing this."

"Country music claims some of the best musicians in the world" said DigitalRodeo.com's John Pyne. "We're very excited about this new relationship and feel that Now Play It's content contributions will provide fun and engaging video for our growing catalog."

Now Play It has also engaged the services of Nashville-based new media marketing agency AristoWorks to aide in content acquisition and industry relations. AristoWorks will serve as a regional contact for Now Play It and will assist in production scheduling, marketing and public relations.

Now Play It has a production schedule beginning in late march and is interested in speaking with artist representatives interested in participating. Please contact Jon Walker at AristoWorks at 1-615-269-7071 x143.